Top 7 Pay Per Click Tips

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PPC is one of the fastest and most effective marketing methods on teh internet. But some of the major services Google Adwords or MSN Adcenter can be incredably expensive. It’s important anyone investing in pay per click ads gathers as much knowledge as possible because small changes can make a big differnce to profit or loss. Read and take action on these fantastic pay per click tips.

Forget Everything You Know About PPC

The PPC marketplace is constantly changing, new rules are put in place or new technologies are developed almost daily. It’s a vitally important that you are willing to re-evaluate your strategy at any time. Constantly learn for other marketers and make sure your on the cutting edge – that is where the real profits are made!

The Numbers Never Lie

All successfull PPC marketers needs to know their statistics well. Small changes in click through ratio, or earnings per click and click cost can lose you cash quickly. Evaluate your costs, is a 2% conversion rate at $0.50 per click a good deal on a $10 product sale?

Always use the numbers, don’t just “think” somethings better but make sure you test it and look at the numbers. Sometmes you’ll be suprised as the ugly, basic landing page results in a better CTR.

Watch Your Budget

Start low and work up. You can burn a lot of money very quickly on high volume keywords, having a small daily budget will let you test a campaing without a huge amount of risk.

Another important point is that 10 days of $10/day is much more accurate data than 1 day of $100/day. Your campaing can convert differently depending on the time and day.

Laser Target Your Landing Pages

Sure this is more work than some people might like, but it works wonders! Never send your visitors to your home page! First create a PPC focused page, this sort of page should have less options than your homepage and be designed to make your visitor take a specific action.

Secondly you need to target the landing page towards the keywords. It’s no point sending eveyone to the same PPC page. If you are promoting gardening equipment then send lawn mower keywords to the lawn mower PPC page and send fence paining keywords to a fence painting PPC page and so on.

Always Split Test Your Ads

The bottom line is you can always be improving your ads click through ratio (CTR). Have 2-3 different ads setup for each ad group or campaign and evaluate each ad after a specific amount of impressions or time. Cut the non-performing ads and make new variations to test.

Multiple ads can also be very beneficial at combatting “ad blindness”. Perhaps a prospect has seen your ad and is not interested but a few days later is shown a different ad and is intrigued. Had you stuck with only 1 ad you may have never got this visitor.

Capture the Long Tail Keywords

You may be tempted to only choose 1 or 2 word keywords that get the majority of the traffic. But this can be a very expensive and unproductive mistake! This is a vital PPC tip.

Think about “Make Money” as a keyword, you are sure to get plenty of traffic with this keyword but it may not convert into sales at all. Just think about all the combinations of that keyword, “make money selling my old sofa” or “make money in world of warcraft” or “how do banks make money”. Clearly we don’t want those people because they are not interested in that we are selling at all.

So we need to target “long tail” keywords, typically they are 3 or more words long but very targetted to what we want to sell. These are specific questons about problems that our product can solve. An example would be “Make money using clickbank”, now we have a much more targeted visitor who we can sell a product about clickbank marketing to.

You can easily create these long tail keyowrds by adding common “targeted” words to your main keywords. Such as “buy”, “review”, author names or product names or even states and cities.

Use Negative Keywords

This is a powerful way for stopping your ad being shown to undesirable visitors. Typical negative keywords can be “warez”, “torrents” or “download” to filter out freebie seekers. Or perhaps “training”, “information” or “help” to filter out information seekers.

Pay Per Click Tips Conclusion

There’s a wealth of pay per click tips on the internet and sometimes it can seem overwhelming. However if you stick to the basics and optimise your keywords, budget, ads and landing pages then you will no doubt have increased success.

There’s not space to for more tips in this article but if you are interested in more advanced PPC tips such as geolocation, day parting and split testing then download my free affiliate marketing guide and I’ll email you more profitable marketing tips asap!

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