Search Engine Optimization Tips

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The majority of websites are created for one purpose – results. However without traffic your website is worse than useless, it’s simply a liability! Everyone wants to get amazing rankings in the search engines to bring in targeted and qualified web traffic. With hundreds or even thousands of businesses competing for the top spots it’s important to make sure your using all the search engine optimization tips and tricks you can find.

On Page SEO

There is no excuse for not having quality on page search engine optimization. The basics are well tested and known, and while it’s not as effective as it used to be on page SEO is still the foundation of a good website.

• Keyword Optimization – Make sure your main keywords are in your title tags, heading (h1, h2, etc) tags and your Meta keyword and description tags. In your content you should make sure it is always readable but aim for around 1% keyword density. Also make use of LSI (latent semantic indexing) keywords and synonyms.
• Images – Images are an important part of any webpage and can provide a great SEO boost. Make sure you are using the alt and title properties in the img tag. Also ensure your file names are “SEO friendly”. You can get valuable traffic from Google image search as well as the regular search.
• Links – Links on your own pages will help Google figure out what your website is about. Make sure you are linking throughout your website using SEO rich keywords as the backlinks. Don’t just use “home” but use your main keywords.

Article Marketing Strategies

Article marketing is a popular search engine optimization strategy and it’s still very effective. You can use article marketing in two main ways. The first is to write articles then submit to the top 3 article marketing directories, you then work to get those articles ranking in the search engines to provide traffic to your website. I generally don’t recommend this method for many reasons.

The second method is a killer search engine optimization tip. This involves creating an article around a single keyword that you have researched and adding 1 or 2 backlinks into the text. You then “spin” or rewrite the articles into many unique versions and submit them to 100’s of article directories.

You can quickly get 100’s of very valuable “in content” backlinks to your website. Google thinks very highly of links like this. The only downside is it can be a time consuming process to keep writing articles and submitting them.

Profile Backlinks

This is a method of getting many backlinks from highly respected websites for free. Individually these backlinks are not massively effective but they can be created in large batches for a powerful effect.

If websites have forums, or any sort of user registration features then you can setup user accounts with links n your profile. Most of the time these links are found by Google and help your site rank. This sort of backlink can easily be outsourced or automated.

Trusted Site Backlinks

These are the holy grail of backlinks. Usually you need to pay or negotiate a link on popular high PR websites but sometimes you can get them for free. Some trusted sites include:

• .Gov or .Edu Links – Sometimes you can find blog comments or profile backlinks from these types of sites and they are valued highly.
• Premium Directories – Directories are a popular method of backlinks but usually not very powerful. Some directories are valued by the search engines however. Try dmoz.org or Yahoo! Directories.
• High Quality Sites – Such as Wikipedia or niche related authority sites are fantastic sources of link juice but very difficult to get!

Link Baiting, Viral Marketing and Social Media

These are all separate but related search engine optimization tips. The basic idea is very simple, people like good content and they like it free! Now perhaps that’s a no brainer but it’s amazing how many marketers are missing out on this plentiful traffic source. Some examples of this would be:

• Link Baiting – You create a long, well researched, but (most importantly) controversial article about the best methods of dog training, perhaps discussing a technique that people have string opinions about and post it to your website. Then you need to seed it to some related forums or blogs and watch it take off. People love to debate and will happily link to your article while they discuss it. Not only to you get loads of free backlinks but you also get real people visiting your website directly.
• Social Media Tips – Marketing with social media can be complex and take a lot of time but for creating a bunch of fans who will promote your website for free there is nothing better. Make sure you re signed up for facebook, twitter, linkedin, dig and many niche forums or blogs. Contribute good, free, content and people will reciprocate back to you.
• Viral Marketing Tips – Is the perfect combination of both link bait and social media and the result is best shown in a site like YouTube. Some crazy videos have has millions of views, been spoofed and copied and distributed worldwide. It doesn’t only need to be videos however, try giving away free eBooks or software with your websites link inside. You can even ask people to promote your eBook on the promise of more exclusive content if they send it to 10 more people.

SEO Tips and Tricks

For the best results you need to put all these tips into action, turbocharge your website and you can catapult your website into the top 3 rankings in no time. Test all of these search engine optimization tips, you may find that you enjoy or get better results with certain techniques over others.

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Tags: Affiliate Marketing, search engine optimization, search engine optimization tips, seo, seo tips, tips and tricks